The visual identity of a company is necessary and primordial. One of the most important parts that form the visual identity is the logo, which makes a difference in your business along with name, colors and other details.

When you set up a company, one of the points you have to consider is the creation of a logo. A logo is much more than a simple graphic sign with which a company is identified. It is the way you have to differentiate yourselves from your competitors and identify the products or services you provide.

That is the importance of creating a good logo for your company.

Before you create your company logo, you must have already decided the name of your company. If you have not decided yet, start now.

Once you choose the name of your brand, you can begin the process of creating the logo. Your logo should identify with your products, your goal and your story. Remember that through this logo your customers will recognize you.

Tips for Creating a Logo for Your Company

1 – What type of project or business do you have

The first thing you have to ask yourself is the activity or sector in which you are going to move and what image you want others to have of you. If you have for example a dental clinic, you should consider the safety, cleanliness and professionalism. If on the other hand you have a store for baby products, you will be more interested in your image being sweet, funny and childish.

2 – Look for inspiration

Being inspired is fine, but you always have to try to be original and genuine. Many times we do not know where to start, well my advice is to look at the logos of companies or blogs in the sector so you can capture what it takes. I also advise you to use Pinterest, for me it is a source of inexhaustible inspiration where you can see the latest trends in design. And finally look at design books, brochures, catalogs, magazines…

3 – Shae of your logo

Your logo can be made in several ways: only with images, only with text, with text and image. Test all the ways and choose the best.

4 – Widely used

Your logo should be able to be used on a variety of media – Make sure your logo can be used for print uses on business cards, flyers, posters, T-shirts and other accessories as well as online in social networks, banners, websites and bogs.

5 – Memorable

Your logo should be easy to memorize and understand – Just like the name of your brand, your logo should be easy to understand. Avoid picking too complicated images or having too much information.

6 – Select the color of your logo

The Psychology of color is something very interesting and it really works. The colors have different meanings and are possible to transmit the most different messages. If what you want is something very simple, you can always opt for black. You also have to bear in mind that sometimes you will have to change the color of your logo. If you step on a white background almost any color is fine, but if the background is black you will have to adapt the color so that it is as legible as possible. It is essential to choose a color that matches your entrepreneurship perfectly, so you can change color in a very simple way.

7 – Simplicity

Your logo should be simple, yet impressive – Simplicity is often easier to understand and explain, but not because it is simple, that your logo can not be impressive.

Once you have done all this, all you have to do is get down to work.

How to Create a Professional Logo?

Not all people can handle programs such as Illustrator, Corel Draw or Photoshop. So it might be a little difficult for those who are not designers to create custom and unique logos.

The normal thing is that you hire a graphic designer to commission the work. The result will be much better if a professional does it, but it will also embody the company in a much more effective way.

If you want to design yourself, do not worry there are always other alternatives. Here you have a list of the best five tools to create logos online.

Check out following sites that may be useful:


It is an excellent site that offers logo design service for free. If you are just beginners or non-professionals who have no previous knowledge of graphic design, DesignEvo can be a great choice because it makes the messy job of logo design super easy.

All you need to do is choose from over 4000 logo templates and boost your creativity to customize it with other rich elements such as icons, shapes and fonts. Also, there are a lot of customization tools available: resizing, rotating, layer management, color adjustment, duplicate, undo/redo, etc.

Best of all, you can download your free logos without a watermark. Whether you are internet marketers, graphic designers, product developers, webmasters or small business owners, you can use DesignEvo to create online logos for your websites, social media profiles, shops, business cards and much more in minutes.


Canva is an online application for image editing that worth a try. With its impressively easy to use logo maker, anyone can create their own unique visual branding, regardless of design experience.

It only takes you four steps to turn your brand identity into visual art.

  • There is a large library of well-designed templates available. Choose the one you like to get started.
  • Replace the graphics by uploading your own or choosing from Canva’s free element database to use.
  • Edit graphics or images; add stunning filters; change text font, color, size or shadow.
  • Save or share your logo on social media.

In a word, Canva gives everything that you need to create a free online logo right at your fingertips.


Logaster is an online logo generator that allows you to create beautiful logos in just a matter of minutes. In this generator, all you have to do is enter the company name and choose the type of your business. After the chosen options, many logo examples will be available. Choose one that satisfies all your requirements and the colors, positioning, texts and icons on it can be freely edited.

The good thing is that it will save all of your logos so they will be available for you to view at any time.


It’s free and fast to use DesignMantic’s online logo design software. Anyone who’s looking to create gorgeous logos for their company or business can find many ideas and inspiration from thousands of logo templates that are neatly categorized according to the business type.

With only a few easy steps, you can design your own business logos using it:

1. Enter your company name.

  1. Choose the industry type in which your business belongs to, and tons of logos will be generated for you to choose from.
  2. Select the logo you like and customize to make it your own. You can modify the font by choosing the kind of font you like: serif, sans serif, or script. Or change the colors, graphics on it.
  3. Download it for free to get the low-resolution file. Pay a little and you will get the high-resolution logos and many other benefits.


The GraphicSprings’ free online logo maker brings everything that you need to create custom logos. You don’t need to worry about the logo design ideas, with countless options for templates, colors, fonts, and vector shapes, the possibilities are limitless.

First, enter your business name and tagline.

Then select the logo design that best suits your business from dozens of templates ranging from business to education to photography and more.

Next, try to freely modify the graphic and text on the template with easy drag-and-drop editing tools.

Lastly, save and download your logo files.

GraphicSprings is another good solution for you. It allows anyone to easily and quickly create a customized free logo design in a matter of minutes.

These are just a few options that can help you create your business logo. Whether you’re small business owners, photographers, entrepreneurs, startups, or online companies who are seeking a custom logo to establish your visual identity, you will get great help from these online logo makers, and best of all, they help you save a large amount of marketing budget.

On the Internet, there are many other logo design websites. Or if you have a little more money to invest, you can also hire a graphic designer who will create an exclusive and professional logo according to your briefing.

Nelson James
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